François de La Rochefoucauld

To formalise this idea, I distilled de Botton’s sentence into something visual, an artwork as a symbol. With the regal portrait prevalent in 17th century european art I decided to re-appropriate an etching of La Rochefoucauld, adding the blue bird (representing the Twitter logo) and the hand upon which it perches.


Edward Bernays

Edward Bernays (Lucian Freud’s nephew) quickly realised that “what could be done for a nation at war could be done for organizations and people in a nation at peace” (Bernays, 1994) …and duly opened a ‘public relations’ business in New York.