François de La Rochefoucauld

To formalise this idea, I distilled de Botton’s sentence into something visual, an artwork as a symbol. With the regal portrait prevalent in 17th century european art I decided to re-appropriate an etching of La Rochefoucauld, adding the blue bird (representing the Twitter logo) and the hand upon which it perches.

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Edward Bernays

Edward Bernays (Lucian Freud’s nephew) quickly realised that “what could be done for a nation at war could be done for organizations and people in a nation at peace” (Bernays, 1994) …and duly opened a ‘public relations’ business in New York.